“The bigger, the better” is true a lot of the time with signs, but not in every circumstance.
A-frame signs are a big win for small businesses, because it catches customers at their eye level just as they are walking past shops.
They are fairly small, which makes them easily portable, but their effectiveness should never be understated.
Most customers will walk into your shop on impulse, so you catch as many as you can with these handy little signs… happy days!